The overall revenue potential present within a given market is known as the "total addressable market," or TAM. In the absence of any restrictions like competition or market saturation, it reflects the highest possible prospective demand for a good or service. TAM assists in estimating the entire market analysis & revenue they can produce by focusing on a certain market segment if you're a business owner or entrepreneur trying to grasp the potential size and scope of your target market.
https://www.fountmedia.com/addressable-market/
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